Leadership, Storytelling and the Power of Connection: 5 story skills every manager must have, by Raf Stevens
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Leadership, Storytelling and the Power of Connection: 5 story skills every manager must have, by Raf Stevens
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In 'On leadership, storytelling and the power of connection' Raf Stevens shows that storytelling is the preferred tool for the leaders of the 21st century. The authoritative magazines Harvard Business Review and Entrepreneur called storytelling the most important feature of today's managers, and for good reason. In his book, Raf deals with the resistance that still exists in some places when it comes to storytelling. In five practical chapters, based on his experience, he lists the single most important tips to achieve innovation and change through effective storytelling. What is effective storytelling all about in the 21st century? 1. Using stories to empower data. 2. Not allowing your ego to stand between you and your stories. 3. Choosing ''pull'' stories instead of ''push'' stories. 4. Listening to stories to create a story culture. 5. Leaving fiction to Hollywood. Stories have the unique power to make a connection with people, and that connection also forms the basis of engagement and dialogue. Messages that are packaged in a story are much easier to remember. Stories have a much greater impact than theory, buzzwords, jargon and models. PRAISE & REVIEWS: “A strong experience with captivating examples and stories.” - Jeroen Langerock, Communications Director Belux Coca-Cola Services “The book by Raf Stevens is a great wake-up call for managers and takes them right out of their comfort zone.” Joris Poppe, Communications & Engagement Manager GlaxoSmithKline “As hightech marketer, I read Raf Stevens’ new book in one sitting.” - Marc Jadoul, Marketing Director Alcatel-Lucent “An instructive management book that reads like the diary of Raf Stevens.” Philippe Stulens, Marketing Director Randstad Group Belgium “The specific advice in this book helped me to create a stronger connection with my employees.” - Elke Dens, Marketing Director Tourism Flanders “An essential book for every leader today. It's recognizable and offers practical tips.” - Lut Crijns, Head of HR Business Support KU Leuven “Raf is not only a convincing keynote speaker but also a convincing writer!” - Jan Puype, Managing Director Speakers Office Read My Lips “Do you want to inspire co-workers, investors or even an entire team? Just follow Raf's guidelines.” - Gilles Renard, director Connecting People @Home for Innovation BNP Paribas Fortis “Every organization needs a Storytelling CEO! In this page turner you'll learn the tricks of the trade.” - Steven Van Belleghem, Professor Vlerick Management School & Owner B-Conversational “No company can develop a story if the leadership itself is not a story.” - Jean Philip De Tender, Director Media European Broadcasting Union “The barrier that keeps you from getting started with real storytelling is now considerably lower due to this book.” - Miranda Maes, Communications Director sp.a “With numerous examples taken from real life of every manager.” - Anja Stas, CMO Antwerp Zoo Society
Leadership, Storytelling and the Power of Connection: 5 story skills every manager must have, by Raf Stevens- Amazon Sales Rank: #1586592 in eBooks
- Published on: 2015-06-08
- Released on: 2015-06-08
- Format: Kindle eBook
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Most helpful customer reviews
0 of 0 people found the following review helpful. Excellent practical advice on business storytelling By Mark Schenk Leaders are much more aware of the importance of business storytelling these days. There are lots of books that address the 'what' of business storytelling - Raf's book provides the 'how'. It's a practical book and has lots of useful stories for business leaders.
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