A New Dynamic: Effective Business in a Circular Economy, by Amory Lovins, Michael Braungart
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A New Dynamic: Effective Business in a Circular Economy, by Amory Lovins, Michael Braungart
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Upward trending and volatile materials and energy prices, difficult credit conditions and the myriad opportunities of the digital revolution are combining to make a circular economy the key value driver for the coming decades. A New Dynamic makes the contemporary case for a profound shift from throughput to 'roundput', from ownership to access. The circular economy is enabled by disruptive information technology and the design of materials and products to flow in effective cycles and at high quality - 'made to be made again'. The size of the prize is in the billions of dollars of materials cost savings per year. A New Dynamic features some of the leading writers and practitioners in the field including Walter Stahel, Michael Braungart, Amory Lovins and Chris Tuppen. The volume contains contributions on understanding the model, business case studies, the performance economy, history and development and the entrepreneurial opportunities of these fluid times. This book is a mandated reader for the MBA in Innovation, Enterprise and the Circular Economy at Bradford University School of Management.
A New Dynamic: Effective Business in a Circular Economy, by Amory Lovins, Michael Braungart- Amazon Sales Rank: #606365 in eBooks
- Published on: 2015-06-15
- Released on: 2015-06-15
- Format: Kindle eBook
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Most helpful customer reviews
0 of 0 people found the following review helpful. Uneven volume By D. R. Fernandez Uneven volume, due to its different authors, because this book is a compilation by the Ellen MacArthur Foundation, not a work only by Amory Lovins. Some of the texts, I have to say, are not interesting. Buy it if you are an Amory Lovins fan because it is cheap and you get texts by Amory Lovins and Michael Braungart. Do not buy it if you are not, or if you think you already know the basics of circular economy, cradle to cradle or natural capitalism and you suspect this volume is not going to tell you nothing new.
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