Breaking Through: Communications Lessons From the Locker Room, the Board Room & the Oval Office, by Kevin Sullivan
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Breaking Through: Communications Lessons From the Locker Room, the Board Room & the Oval Office, by Kevin Sullivan
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When it comes to communicating your message, advances in technology and the rise of social media have created a razor thin margin for error. Whether sitting down with “60 Minutes” – or just your weekly staff meeting – Breaking Through provides a road map for effectively telling your story and driving your message. It’s an entertaining read with each communications principle brought to life through compelling case studies and real life examples. From Charlie Sheen and Anthony Weiner to Michael Vick and Caroline Kennedy, there is much we can learn from the public missteps and recoveries of our celebrity CEOs, entertainers, politicians and sports stars. And don’t think it couldn’t happen to you.
Breaking Through: Communications Lessons From the Locker Room, the Board Room & the Oval Office, by Kevin Sullivan- Amazon Sales Rank: #670379 in eBooks
- Published on: 2015-06-11
- Released on: 2015-06-11
- Format: Kindle eBook
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Most helpful customer reviews
0 of 0 people found the following review helpful. BREAKING THROUGH, and it's author, know their stuff! By Mark Oristano Truth in advertising... Kevin Sullivan and I have been friends for 30 years, since his days as the Dallas Mavericks PR director, and my work as a sportscaster. He is one of the most honest, forthright, and funniest people I've ever known. I followed his career after he left Dallas, and was not at all surprised to see him rise to the staff of the President as Communications Director. I actually slept a little more soundly at night knowing there was someone as honest as Sully in the West Wing.And now, he's taken all that experience and put it into a sharp, succinct book, BREAKING THROUGH, which outlines both the joys and the perils of getting the message out in the digital media age. Having been a part of the "old media" days in the late 70's and 80's, Sully remembers a time before the 24-hour news cycle. Now, when everything happens at the push of the SEND button, Sully has ideas and plans.If you make a mistake, own it, get out in front of it, don't cover up, don't obfuscate.If you have a message to get out, learn how to do it properly.Most of all, if you communicate digitally, (and since you must be reading this on some kind of device, you do) get BREAKING THROUGH, and learn how to make the most of the message.
0 of 0 people found the following review helpful. Breaking Through Without Breaking Down By David This is a fabulous book. Mr. Sullivan provides great insight into the world of image cultivation. He provides stellar examples of good and bad execution. The best part is this is a man who has "been there" and will be in the future. This is a book I will read many times. There is some name-dropping here but it is to be expected because he has interacted with many famous people. If you are a public relations professional or a crisis communications manager this is a must-read for you. Mr. Sullivan is a man you would love to work with and learn from in the trenches. If you take this book to heart his wisdom and experience will keep you out of that really deep trench no one wants to fall in to.
0 of 0 people found the following review helpful. A really great book for everyone By Riley's Mom Finally! A business book that didn't put me to sleep! I've read a LOT of business books in my many years of employment, and most of them we snoozers at best. Not this one! Pracked with relevant stories and current examples, this is practical for both business and personal life. In fact, I highlighted several points for my 14 year old son to read. I want him to understand the power technology has on our world, and what it can do to his future, both personally and professionally, and how it can be used to be either positive or negative.
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