How to Market Your Business and Maximize ROI at Trade Shows, by Kari DePhillips
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How to Market Your Business and Maximize ROI at Trade Shows, by Kari DePhillips
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Every year there are over 13,000 trade shows – from small industry gatherings to huge multi-day conventions. That’s not surprising, given that trade shows are a great way to interact directly with customers and build leads, all the while networking with other professionals in your field. Yet, at the same time, trade shows can be a mess – they’re expensive, hyper-competitive affairs that usually force you to dump thousands into a business trip to the middle of nowhere. Additionally, they also pull you (and other members of your team) off the projects that make your company run, all for the chance to snag some new leads and business connections. The reality is, it's often easier to lose money on trade shows than it is to make money off of them. Trade shows can quickly turn into a time and money pit – unless you have the proper guidance. In our no-nonsense and comprehensive guide you’ll learn how to get the most mileage out of your trade show experience, from preparing your team, to landing speaking gigs, and keeping your marketing efforts rolling long after the show ends. With the right social media strategy, signage and positioning it's a challenge NOT to achieve ROI. Using the lessons in this guide, you’ll be able to maximize the return on your trade show investment – without the frustration that your competitors will be dealing with.
How to Market Your Business and Maximize ROI at Trade Shows, by Kari DePhillips- Amazon Sales Rank: #1691644 in eBooks
- Published on: 2015-06-11
- Released on: 2015-06-11
- Format: Kindle eBook
Where to Download How to Market Your Business and Maximize ROI at Trade Shows, by Kari DePhillips
Most helpful customer reviews
1 of 1 people found the following review helpful. Breaks down all the different ways you can get press/ marketing value from an in-person event By Natalie Rusciani Going to trade shows isn't cheap, and if you're an introvert like me, getting the value out of them that you put in can be a challenge. This guide is a must-have to anyone doing their first trade show (the section on step and repeats is particularly helpful), as well as any trade show veterans who haven't turned as many leads or grown their network as much as they might have liked. It even helps you figure out which events are the right ones to go to, and which really aren't worth your time. I'm really excited to put a few of these tips into practice at my next conference -- I don't think you'll ever catch me dead without a hashtag from now on :P
1 of 1 people found the following review helpful. ... invaluable for both experienced attendees and trade show noobs like me. From basics like how to pick the ... By Grettir This book is invaluable for both experienced attendees and trade show noobs like me. From basics like how to pick the right event, to some really technical information about getting the perfect step and repeat banner, there's a lot of great info for anyone who wants to get the most out of trade shows.
0 of 0 people found the following review helpful. do yourself a favor & spend a couple extra bucks to buy this guide so you can work the convention like a ninja By Priestess Of Doom If you're spending over a grand on a business conference, do yourself a favor & spend a couple extra bucks to buy this guide so you can work the convention like a ninja. Unlike many jargon-filled blogs and white papers on the topic, this ebook is written in a clear yet engaging way that makes it an easy read full of tips you can put to use before your next big event (including how to tell if a show's worth attending in the first place!)
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