WHY BRAND RISK MANAGEMENT IS A GAME CHANGER: And how to get ahead of the game, by Yvette Dubel
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WHY BRAND RISK MANAGEMENT IS A GAME CHANGER: And how to get ahead of the game, by Yvette Dubel
PDF Ebook Online WHY BRAND RISK MANAGEMENT IS A GAME CHANGER: And how to get ahead of the game, by Yvette Dubel
It’s time for corporations to remove the blinders that unfortunately keep them from looking and thinking outside the box of accepted business dogma. More and more financial experts are pointing the way forward being led by ‘right brain’ thinkers. There is no longer a ‘comfort zone’ where businesses can languish and reap the rewards of enthusiastic staff, retained customers, and increasing profits – without adapting. To stay relevant, one must challenge the established ‘rules’ and forge new patterns for staying ahead of the game. Diversity, integrity, and transparency are all valuable keys, and when coupled with corporate innovation, doors of opportunity will continue to be opened for the enlightened few. We live in a changing world, not only socially but also economically and professionally. Recent court rulings are tying social accountability to economic consequences. As a result, brand loyalty is down, and the buying public is demanding change. Adjusting, fine-tuning, and keeping your brand ‘fresh’ are at the forefront of this game-changing revolution led by Yvette Dubel, an expert in the field. The time to act is now – get this essential guide to the future and begin evolving today.
WHY BRAND RISK MANAGEMENT IS A GAME CHANGER: And how to get ahead of the game, by Yvette Dubel- Amazon Sales Rank: #2377800 in eBooks
- Published on: 2015-06-12
- Released on: 2015-06-12
- Format: Kindle eBook
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Most helpful customer reviews
1 of 1 people found the following review helpful. Highlights the pitfalls of modern business and how they can be avoided By michael naylor The world is changing faster than ever and businesses need to change with it or be left behind. Apple said "think Different" and they have done pretty well lately. What this book shows you is that if you do not think different and do not come up with innovative ideas customers are going to leave for the companies that will. The digital age has brought a lot of advantages to business but if you do not use it correctly you will lose customers.The book opens explaining that technology is important but just having the latest technology is not enough. Innovative thinking and promoting an innovative atmosphere are important. Back to Apple they have released even recently ideas that have been done before and that other people are doing now. The technology is great, but it's not new. What is new is they way it is being marketed, the way it integrates with their other devices and the general usability to the end user.The book also explains the importance of having a diverse workplace along with an atmosphere that promotes creativity and innovation. If you have a group of employees that all look at the same issues the same way they will inevitably come up with the same solutions. If you have a diverse workplace with people who think outside the box, inside the box and some who don't even consider the box you will get a range of ideas and solutions to any issues from which you can pick which works best in each situation and for each market.The book has real world examples of where businesses are making the same mistakes over and over again and show how this is in part due to having its decision makers all be from the same background with the same views. Overall this book is a must read for any business decision maker and anyone who wants to be making the decisions in their business as it highlights the common pitfalls and shows you how they can be avoided. This book will change the way you look at business in general and as promised show you why brand risk management is a game changer.
1 of 1 people found the following review helpful. Well-written risk management read By PL "Why Brand Risk Management Innovation is a Game Changer" by Yvette Dubel is a succinct guide for business professionals seeking to gain an understanding of brand risk management in order to bring positive change to their company. The book presents a new perspective on common business issues, from declines in shareholder confidence to brand value. The book emphasizes the importance of innovative thinking over technology and makes the case for diversity and a friendly company culture as keys to solving new problems in this Information Age. The solutions to problems lie in having new perspectives from a diverse group of people. One new pathway is through Art Based Solutions, a company the author founded.The author marries branding and risk management in a unique way, infusing lessons from relevant current events, and always centers on increasing the customer base and cultivating a positive brand. These two issues are certainly at the forefront of creating lasting companies and meaningful workplaces. I really enjoyed the simple style of the eBook with its cogent organization, fun images, and informative quotes. "Why Brand Risk Management Innovation is a Game Changer" is ideal for all types of business decision makers who are interested in staying current and are looking for an innovative approach to common pitfalls.
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